White Patchouli Eau De Parfum
Tom Ford
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74,600 ֏

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The new fragrance for women White Patchouli by Tom Ford arrives to the market in September 2008. White Patchouli is created in cooperation with perfumer of the house of Givaudan and it is mixed as a game of white flowers, patchouli, peony, bergamot, jasmine, rose, coriander and ambrette seed. Commercial for this perfume was done in black and white. Photographers in charge of the quality presentation are Mert Alas and Marcus Piggott, while the face on the commercial is popular singer Erykah Badu. The commercial will be present in fashion magazines from September, when campaign for sale of White Patchouli will also begin.
TOM FORD’S BREAKOUT ROLE IN THE FASHION WORLD BEGAN IN 1990 WITH GUCCI, THE ICONIC ITALIAN FASHION HOUSE. HIS WORK REINVENTED GUCCI FOR A NEW ERA AND BY 1994, AS CREATIVE DIRECTOR, HE WAS RESPONSIBLE FOR THE DESIGN OF EVERYTHING FROM FASHION TO FRAGRANCE, ADVERTISING AND STORE DESIGN. DURING THE 10 YEARS THAT FOLLOWED, SALES INCREASED FROM 0 MILLION TO ALMOST A BILLION, MAKING GUCCI ONE OF THE LARGEST AND MOST PROFITABLE LUXURY BRANDS IN THE WORLD. IN 2004, TOM FORD LEFT THE GUCCI GROUP TO FORM HIS OWN COMPANY AND CREATE THE TOM FORD BRAND. A BEAUTY AND EYEWEAR COLLECTION DEBUTED IN 2005, AND HIS FIRST FLAGSHIP STORE, DEVOTED TO LUXURY MENSWEAR, OPENED TO CRITICAL ACCLAIM IN NEW YORK CITY IN 2006. A STRATEGIC AND SELECTIVE GLOBAL EXPANSION OF THE TOM FORD BRAND IS IN PLACE TO CREATE MORE THAN 100 FREESTANDING TOM FORD RETAIL STORES WORLDWIDE OVER THE NEXT 10 YEARS. IN 2009, TOM FORD PREMIERED HIS FIRST FILM. HE CO-WROTE AND DIRECTED THE MOVING DRAMA, ‘A SINGLE MAN,’ STARRING COLIN FIRTH AND JULIANNE MOORE. THE FILM WAS CELEBRATED BY CRITICS WORLDWIDE, AND WAS A HIT WITH AUDIENCES. ‘A SINGLE MAN’ SCORED AN OSCAR NOMINATION AND TWO GOLDEN GLOBE NOMINATIONS. TOM FORD HAS SAID HE WOULD LIKE TO MAKE A FILM EVERY FEW YEARS. IN SEPTEMBER 2010, TOM FORD MADE HIS LONG-AWAITED RETURN TO WOMENSWEAR. THE FIRST TOM FORD WOMENSWEAR COLLECTION, PRESENTED IN A VERY INITMATE SOIREE IN NEW YORK WAS A TRIUMPH OF GORGEOUS SUITING, SEPARATES, COCKTAIL AND EVENING WEAR, WITH OPULENT ACCESSORIES AND JEWELLERY. ROOTED IN THE TRADITION OF FINE WOMEN’S TAILORING, THE COLLECTION PRESENTED THE HIGHEST LEVELS OF CRAFTSMANSHIP, USING THE MOST LUXURIOUS FABRICS AND DETAILS. TOM FORD’S BRILLIANCE AT USING TIMELESS, SEXY AND ELEGANT SILHOUETTES HIGHLIGHTS AND AMPLYFIES A WOMAN’S PERSONAL STYLE AND INDIVIDUALITY. TOM FORD LAUNCHED TOM FORD BEAUTY IN 2006 WITH THE DARING FRAGRANCE, BLACK ORCHID. SIX MONTHS LATER, HE PRESENTED HIS UBER-LUXE PRIVATE BLEND COLLECTION TO BRING UNCONVENTIONAL SCENTS TO THE TRUE FRAGRANCE CONNOISSEUR. TODAY THERE ARE SIX SIGNATURE FRAGRANCES FOR WOMEN AND MEN AND PRIVATE BLEND CONTINUES TO INSPIRE AND DEFINE LUXURY FRAGRANCE WITH NEW SCENTS INCLUDING THE JARDIN NOIR COLLECTION. TOM FORD’S FIRST FORAY INTO COLOUR CAME WITH THE PRIVATE BLEND LIP COLOR COLLECTION IN 2010 WHICH SURPASSED ALL SALES EXPECTATIONS GLOBALLY. TODAY HIS COMPLETE COLLECTION OF SKIN TREATMENTS, MAKEUP AND RAVISHING COLOR WILL HELP ANY WOMAN ACHIEVE POTENT, MODERN GLAMOUR, IN THE WAY THAT BEST EXPRESSES HER UNIQUE LOOK AND MOOD.

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