Sì Passione, the new feminine fragrance by Giorgio Armani, is for the woman who is passionate, feminine and free. Sì Passione opens with a sparkling, joyful pear, then combines woody vanilla with the blooms of rose, heliotrope and jasmine to create a sensual, fruity floral scent. The striking red color of the bottle is emblematic of Sì Passione’s attitude and essence. “Red as a sign of vitality, red as a signal of passion. Red to wish you good and punitiveness” says Giorgio Armani. Red is also the color of passion and of love - passion that makes your heart beat faster. In Mr. Armani's own words, Si Passione is “an irresistible combination of grace, strength and independence of spirit".
Nino Cerutti and then worked as an independent designer for a number of fashion houses before founding his own brand. He presented his first collection of men's clothing in 1975, followed by a line for women that same year. Armani gained a wider audience for his work with the popular movie "American Gigolo," in which Richard Gere's character wore chic Armani designs. This was to be the first of many future film collaborations.
The brand expanded throughout the late 1970s and early 1980s, offering a variety of collections in different price points, jeans, undergarments, accessories, and through an agreement with L'Oreal, fragrances and beauty products. Giorgio Armani Beauty introduced Armani for Women in 1982, followed by Armani for Men in 1984. These two scents are part of a long and successful series of fragrances issued by this brand, continuing into the 21st century.
Designer Giorgio Armani has 122 perfumes. The earliest edition was created in 1982 and the newest is from 2015. Giorgio Armani fragrances were made in collaboration with perfumers Fran, Alberto Morillas, Loc Dong, Anne Flipo, Dominique Ropion, Annick Menardo, Olivier Cresp, Antoine Lie, Antoine Maisondieu, Clement Gavarry, Carlos Benaim, Olivier Polge, ARMANI CODE COLLECTION, Francis Kurkdjian, Jacques Cavallier, Calice Becker, Christine Nagel, Cecile Matton, Julie Masse, Serge Majoullier, Marie Salamagne, Evelyne Boulanger, Nathalie Lorson, Roger Pellegrino, Sophie Labbe, Daniela (Roche) Andrier, Yves Cassar, Beatrice Piquet, Alienor Massenet, Jean-Claude Ellena, Lucas Sieuzac, Annie Buzantian, Thierry Wasser, Bruno Jovanovic and Harry Fremont.
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