The L'Oréal Paris Brand Division of L’Oréal USA, Inc. is a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in luxury beauty at mass.
L'Oréal Paris is a truly global beauty brand with many internationally renowned products. For most, the name “L'Oréal” is immediately evocative of the brand’s signature phrase, "Because I'm Worth It.”— the concept behind the legendary advertising campaign for the Superior Preference® hair color launch in 1973. Today, it represents the essence of the L'Oréal Paris brand as a whole, a spirit which is about helping every woman embrace her unique beauty while reinforcing her innate sense of self-worth.
As the biggest beauty brand in the world, L'Oréal Paris has an unparalleled commitment to technology, research and innovation, providing groundbreaking, high-quality products for women, men, and children of all ages and ethnicities. L'Oréal Paris is notably dedicated to celebrating the diversity of beauty – the company’s broad range of spokespeople include Andie MacDowell, Diane Keaton, Jennifer Lopez, Julianna Margulies, Eva Longoria, Laetitia Casta, Freida Pinto, Doutzen Kroes, Aimee Mullins, Julianne Moore, and Karlie Kloss.
The L’Oréal Paris brand encompasses the four major beauty categories – hair color, cosmetics, hair care, and skin care – and includes such well-known brands as Superior Preference®, Excellence and Casting hair colors; skin care brands including Revitalift®, Revitalift, Age-EXPERT, Age-PERFECT and L'Oréal Paris Cosmetics, including Colour Riche®, True Match™ and Studio Secrets™ Professional collections, Feline, Mega Volume Collagene , Butterfly mascaras, among many others.