Emporio Armani is known for its high-end products and accessories, such as watches. This brand is a sub-label of Giorgio Armani, which is where the inspiration for these quality items began.
Giorgio Armani was born in northern Italy on July 11th, 1934 and decided to pursue a career in medicine. However, he joined the army after three years of studying this subject. He was then transferred to an infirmary unit in Verona as a result of his medical knowledge, but decided to find an alternative calling.
He got a job as a window dresser in a Milan department store and then became a seller for the menswear department. After acquiring lots of practical experience in this role, Mr Armani designed clothing for Nino Cerruti and also worked as a freelancer in the mid-1960s.
In 1975, he founded his namesake company with his friend Sergio Galeotti, after gaining considerable expertise in this field. In October, his first collection of men's ready-to-wear clothes for spring and summer the next year were showcased, as were a women's range.
Emporio Armani came about in the early 1980s after considerable success with the Giorgio line. In addition, Emporio Underwear, Swimwear and Accessories arrived on the scene in 1982.
In terms of a marketing strategy for this sub label, Armani opted for innovative means that included television spots and huge street advertisements. A partnership with the film industry was established, not only for exposure but also as a catalyst for creativity.
This brand has attracted some high-profile names to be its faces, such as David and Victoria Beckham, Cristiano Ronaldo, Rafael Nadal, Megan Fox and Rihanna.
Boutiques exist all over the world and the label is the only secondary line that Giorgio Armani designs a large part of and commands a spotlight at Milan Fashion Week.