Hugo Boss launches the new masculine fragrance Boss The Scent an end of August 2015. ''Slow, steady, tense with anticipation, the Boss way of seduction is an art, which finds a perfect balance between confidence and nonchalance. Tapping into what women really want, it is a masterful orchestration of all the senses. It lasts and is not easily forgotten''. Irresistible and unforgettable, like a savoured seduction, the composition begins with a spicy note of ginger. Maninka fruit is mixed with tones of lavender in the heart to create a sensual scent. Intensive leather accord that makes the base symbolizes magnetic masculinity.
Hugo Boss AG, often styled as BOSS, is a German luxury fashion house. It was founded in 1924 by Hugo Boss and is headquartered in Metzingen, Germany. Originally focusing on uniforms, it was a supplier for Nazi Party organizations both before and during World War II. After the war and the founder's death in 1948, Hugo Boss started to turn its focus from uniforms to men's suits. The company went public in 1985 and introduced a fragrance line that same year, added mens and womenswear diffusion lines in 1997, a full women's collection in 2000 as well as children's clothing in 2008/2009, and has since evolved into a major global fashion house with more than 1,100 company-owned retail stores worldwide (2016). The HUGO BOSS Group is one of the world market leaders in the premium and luxury segment. The Group, which is based in Metzingen in Germany and employs a workforce of almost 12,000 people, is among the world’s most profitable apparel manufacturers of the apparel market. The Group focuses on developing and marketing high-end women’s and men’s fashion and accessories. With its brand world including the BOSS core brand, the lines BOSS Orange, BOSS Green and the progressive brand HUGO, HUGO BOSS targets different, clearly defined consumer groups. The brands cover an extensive product range consisting of classic-modern business wear, elegant evening wear and sportswear, shoes and leather accessories and licensed fragrances, eyewear, watches, children’s fashion, motorcycle helmets, mobile phones, mobile accessories and home textiles. The Company sells its products in 129 countries around the world. Today, consumers can purchase HUGO BOSS products at more than 6,800 points of sale. There are a total of around 1,200 stores and shop-in-shops operated by franchisees. As a result of moving forward with the Group’s own retail activities, the number of retail stores increased to 840. The Group currently has online stores in Germany, the Netherlands, France, the UK, Austria, Switzerland and the United States.
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